Canestrelli Biella

 

 

 

Brand

 

Brusa is a family business that has been producing baked goods since 1974. It was born in the Biella area of ​​Piedmont, Italy. This land and this people are the perfect place to develop Piedmontese pastry and bakery specialties. Brusa's products are the result of local traditions, called Canestrej of Biella.

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Brusa wants to promote the long history of Piedmontese traditions through its sweets, selecting a series of products that are processed with great care and attention to high-quality raw materials. From the famous Baci di Dama (Ladies' Kisses) to the typical Biella Torcetti, to the "malga" (mountain hut) butter, to Paste di Meliga, corn shortbread and all the Piedmontese pastries that represent our territory, which are derived from ancient recipes and still retain the traditional processing methods of artisans.

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Since 2004, Brusa has been headquartered in Biella, with three laboratories specializing in the production of bread, bread bars, biscuits and chocolate, with a production of more than 2,000 tons of products per year. The factory also has a 250 square meter direct store open to the public from Monday to Sunday, and new concept stores "Caffè Brusa" have opened in Castelletto Ticino (No), Salonno and Verbania.

 

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History and Culture

 

The recipe for Canestrej Bieleis dates back to biblical times and this rustic waffle called "miasce" seems to have been popular with the Romans as well. In the ancient recipe, white flour is mixed with fioretto (finely sifted corn flour), sugar, soft butter and grated lemon zest. After adding milk, a fairly stiff mixture is obtained, which is cooked between two hot stone plates. Later, steel plates began to be used and noble families began to customize their own Canestrej by engraving their family coat of arms on them.

 

In the 1805 manuscript "Notice sur l'arrondissement de Biella, leaveement de la Sesia" preserved in the Royal Library of Turin, Canestrej Bieleis is mentioned as a typical product of Biella. Today, Canestrej is part of the traditional agricultural products of Piedmont, protected and promoted by the Piedmont Region.

 

 

Process and Type

 

Brusa retains artisanal methods and produces crispy wafers made with premium chocolate. The recipe for Canestrelli Brusa remains an artisan method, with 70% premium extra dark chocolate sandwiched between two crumbly wafers, flavoured with almond oil and premium cocoa. The chocolate used for the filling is of the highest quality and contains no vegetable fat: only cocoa butter. These luxurious, crispy wafers made in Biella contain the finest dark chocolate At their heart is a thin slab of premium dark chocolate.

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ghersìn, or little ghersa: a crispy Piedmontese delicacy named after a long bread once eaten in the Turin area called ghersa. The origins of the breadstick are both noble and miraculous: the story goes that the future king of Italy, Vittorio Amedeo de Savoia the Younger, had a poor appetite from birth and suffered growth problems due to his inability to digest bread crumbs.

 

Antonio Brunero, the court baker, had the idea to stretch the dough into long strips and then bake them until crisp and dry. Not only did the light and easy-to-digest baked bread help Vittorio Amedeo grow, but it was also so popular that it became part of the Savoy dynasty’s dietary habits and quickly spread throughout the region. Not even Napoleon could give up the "petites batons de Turin", and he wanted them delivered every day by express courier from the capital of Piedmont.

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Since 1974, Brusa has been upholding the tradition of Piedmontese breadsticks, one of the specialities of its production. Made according to an old traditional regional recipe, the handmade breadsticks are stretched by hand after a slow fermentation process to give them a perfect crispness. Made daily with simple, genuine ingredients and enhanced with Mediterranean spices and ingredients such as olives, peppers, onions, sesame seeds, rosemary, walnuts, extra virgin olive oil, etc., Brusa breadsticks are ideal to accompany appetizers and meals or as a delicious snack.

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Pure natural testimony

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The most important resource that the land of Biella and the surrounding area possesses is pure water, which allows Brusa to produce such a high-quality product. Extremely pure water that naturally springs from the granite in the front of the Alps, it is considered the lightest water in Europe because of its extremely low sodium content and the absence of heavy metals: it is the ideal ingredient to enhance the flavor and make the most of all the ingredients used in our biscuits and bread bars.

 

PIEDMONTON HAZELNUTPIedmont also offers us another very prestigious ingredient used in many of the region’s specialties: the Piedmont hazelnuts, of the “Tonda Gentile Trilobata” variety, which are considered the best in the world for their organoleptic properties and their unique, incredible aroma.

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From fine chocolate to hazelnuts, Brusa thinks first of all about playing with chocolate: to fill the Canestrelli and Baci di Dama, or even to coat many of Brusa’s cookies, Brusa chooses the best Italian extra fine and extra dark chocolate, which contains only cocoa butter.

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Brusa also produces “fioretto” and “fumetto” corn flours, which are used to make the traditional cookies “Paste di Meliga” and “Krumiri”, as well as eggs, one of the main ingredients in Brusa pastries. Finally, Brusa chooses the best butter from the surrounding Alps and makes it with milk cream, which gives a unique aroma and crunch to Brusa’s sweetest cookies. Brusa products are all natural, without dyes, preservatives and chemical thickeners. ​​

 

Sales and Service

 

Brusa brand products reach consumers through numerous accounts in an organized distribution and traditional retail network in Italy and abroad. The company also has a strong presence in the food service channel and offers online purchasing opportunities through its e-commerce platform. Exports are constantly expanding and the company currently exports to Europe, Asia, the Middle East and America, with the most important food certifications, including IFS (International Food Standard).

 

Brusa values ​​Tradition and innovation Cherishing ancient know-how, restoring traditional Piedmontese recipes, carrying out continuous research and pursuing innovation to continue offering excellence Our products are made from only the finest ingredients and strive to maintain the artisanal production methods handed down by the founding members.

 

Brusa has opened a transparent traceability path through blockchain technology, creating the first 100% Italian breadstick, with end-to-end traceability from seed to shelf, a first in Italy and Europe.

 

The project fully exploits the potential of the platform, guaranteeing the full traceability of production in real time and with full transparency, proving its quality and origin. It also ensures maximum transparency for farmers, processors, distributors, retailers and consumers. In this way, Brusa connects the entire food supply chain ecosystem, creating a smarter and safer system that enhances territory and sustainability.

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